{"id":785,"date":"2022-02-10T00:13:10","date_gmt":"2022-02-10T00:13:10","guid":{"rendered":"https:\/\/tistu.net.br\/site\/?p=785"},"modified":"2022-02-19T01:46:33","modified_gmt":"2022-02-19T01:46:33","slug":"quanto-vale-a-autoresponsabilidade-social-empresarial","status":"publish","type":"post","link":"https:\/\/tistu.net.br\/site\/2022\/02\/10\/quanto-vale-a-autoresponsabilidade-social-empresarial\/","title":{"rendered":"Quanto vale a (auto)responsabilidade social empresarial?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"785\" class=\"elementor elementor-785\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61da484 elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61da484\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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data-vertical-menu=750px><a class=\"ekit-menu-nav-link ekit-menu-dropdown-toggle\">LINHAS DE ATUA\u00c7\u00c3O<i aria-hidden=\"true\" class=\"icon icon-down-arrow1 elementskit-submenu-indicator\"><\/i><\/a>\n<ul class=\"elementskit-dropdown elementskit-submenu-panel\">\n\t<li id=\"menu-item-1211\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1211 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/tistu.net.br\/site\/conexoes\/\" class=\" dropdown-item\">CONEX\u00d5ES<\/a>\t<li id=\"menu-item-1435\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1435 nav-item elementskit-mobile-builder-content\" data-vertical-menu=750px><a href=\"https:\/\/tistu.net.br\/site\/transicao\/\" class=\" dropdown-item\">TRANSI\u00c7\u00c3O<\/a>\t<li id=\"menu-item-1468\" class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1468 nav-item elementskit-mobile-builder-content\" 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class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c143b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c143b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9c0777c\" data-id=\"9c0777c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b8f4ef elementor-widget elementor-widget-heading\" data-id=\"8b8f4ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quanto vale a (auto)responsabilidade social empresarial?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dba48a2 elementor-widget elementor-widget-image\" data-id=\"dba48a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2022\/02\/2019-fev-768x576.jpg\" class=\"attachment-medium_large size-medium_large wp-image-739\" alt=\"\" srcset=\"https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2022\/02\/2019-fev-768x576.jpg 768w, https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2022\/02\/2019-fev-300x225.jpg 300w, https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2022\/02\/2019-fev-1024x768.jpg 1024w, https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2022\/02\/2019-fev-1536x1152.jpg 1536w, https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2022\/02\/2019-fev-2048x1536.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270cd9c elementor-widget elementor-widget-text-editor\" data-id=\"270cd9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ao longo dos anos integrar\u00a0\u00edndices como o\u00a0<em>Dow Jones Sustainability Index (DJSI)<\/em> foi\u00a0valorizado\u00a0pelo mercado, refletindo positivamente na imagem e no valor das a\u00e7\u00f5es. De 2011 a 2015 a\u00a0Vale integrou o \u00edndice, saindo em 2016\u00a0ap\u00f3s o crime ocorrido em Mariana\/MG\u00a0(05\/11\/2015).<br \/><br \/>O\u00a0quanto\u00a0a Vale realmente aprendeu e incorporou\u00a0em seus processos de tomada de decis\u00e3o crit\u00e9rios socioambientais?<\/p><p>Quando estamos cuidando do processo de desenvolvimento de uma crian\u00e7a para se tornar adulta, falamos\u00a0muito sobre escolhas e responsabilidade. Um importante preparo para a vida adulta \u00e9 entender as consequ\u00eancias das a\u00e7\u00f5es e ter consci\u00eancia de sua\u00a0<strong>autorresponsabilidade<\/strong>.<\/p><p>O\u00a0<strong>&#8220;R&#8221;<\/strong>\u00a0da\u00a0<strong>responsabilidade social empresarial<\/strong> (RSE) foi um chamado \u00e0s empresas para alterar o modo como enxergavam a sociedade. Um convite \u00e0 mudan\u00e7a na mentalidade empresarial, relacionado a uma <strong>concep\u00e7\u00e3o democr\u00e1tica da sociedade<\/strong>, onde a responsabilidade pelo desenvolvimento e\u00a0manuten\u00e7\u00e3o de uma sociedade saud\u00e1vel n\u00e3o \u00e9 s\u00f3 do Estado, \u00e9 tamb\u00e9m das\u00a0empresas e organiza\u00e7\u00f5es da sociedade civil. Este era\u00a0o verdadeiro trip\u00e9.\u00a0Mas nem o palat\u00e1vel trip\u00e9\u00a0cunhado h\u00e1 25 anos pelo ingl\u00eas\u00a0John Elkington &#8212; o famoso\u00a0<em>tripple botton line,\u00a0<\/em>que pregava o equil\u00edbrio\u00a0ambiental, social e econ\u00f4mico na estrat\u00e9gia das opera\u00e7\u00f5es corporativas\u00a0&#8212; foi efetivo.\u00a0No ano passado ele pr\u00f3prio clamou por um\u00a0<em>recall<\/em>\u00a0do termo e da proposta, num reconhecimento que as corpora\u00e7\u00f5es o transformaram no &#8220;monop\u00e9&#8221; do\u00a0<em>bottom line<\/em>\u00a0convencional, o financeiro.\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #fff2e2; text-decoration: underline;\">\u00a0<a style=\"color: #fff2e2; text-decoration: underline;\" href=\"https:\/\/hbr.org\/2018\/06\/25-years-ago-i-coined-the-phrase-triple-bottom-line-heres-why-im-giving-up-on-it\" target=\"_blank\" rel=\"noopener\">O trip\u00e9 como foi &#8220;vendido&#8221; fracassou<\/a>.<\/span><\/span><\/p><p>N\u00e3o d\u00e1 para querer ser sustent\u00e1vel\u00a0sem assumir suas responsabilidades. N\u00e3o \u00e9 poss\u00edvel lidar com suas responsabilidades guardando seus\u00a0esqueletos no arm\u00e1rio. Agora esqueletos de vidas humanas.<\/p><p>No vale tudo pra surfar a onda,\u00a0os conceitos\u00a0se esvaziaram, viraram\u00a0<em>greenwashing<\/em>\u00a0e agora est\u00e3o\u00a0soterrados pela lama. Agora nada valem. Em tempos de clamor por um mundo liberal e desestatizado, como estar\u00e1 o mundo onde as empresas t\u00eam o senso de responsabilidade como os que t\u00eam hoje?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-415a468 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"415a468\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fa7abd\" data-id=\"6fa7abd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f455a4 elementor-widget elementor-widget-text-editor\" data-id=\"0f455a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quer falar com a gente?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d388cb elementor-widget elementor-widget-text-editor\" data-id=\"3d388cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>tistu@tistu.net<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2be598 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2be598\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bb5533f\" data-id=\"bb5533f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b0ec25d\" data-id=\"b0ec25d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52808cb elementor-widget elementor-widget-image\" data-id=\"52808cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1033\" height=\"375\" src=\"https:\/\/tistu.net.br\/site\/wp-content\/uploads\/2021\/11\/TISTU-LOGO.gif\" class=\"attachment-full size-full wp-image-99\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56e2a56\" data-id=\"56e2a56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ao longo dos anos integrar \u00edndices como o Dow Jones Sustainability Index (DJSI) foi valorizado pelo mercado, refletindo positivamente na imagem e no valor das a\u00e7\u00f5es. De 2011 a 2015 a Vale integrou o \u00edndice, saindo em 2016 ap\u00f3s o crime ocorrido em Mariana\/MG (05\/11\/2015).<\/p>\n<p>O quanto a Vale realmente aprendeu e incorporou em seus processos de tomada de decis\u00e3o crit\u00e9rios socioambientais?<\/p>\n","protected":false},"author":2,"featured_media":739,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/posts\/785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/comments?post=785"}],"version-history":[{"count":21,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/posts\/785\/revisions"}],"predecessor-version":[{"id":1701,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/posts\/785\/revisions\/1701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/media\/739"}],"wp:attachment":[{"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/media?parent=785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/categories?post=785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tistu.net.br\/site\/wp-json\/wp\/v2\/tags?post=785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}